About ICA Social Media
Engage your customers with social media
Our services point out where people are talking about you, your business; its products and services; and your competitors. We will show you the many ways you to enter the conversation and the strategies and tactics you should consider using to facilitate increasing brand awareness.
Services We Offer
- Social media audit (at no charge)
Ours is an in-depth analysis of your organization’s presence across the full gamut of social networks, offering you an effective enhancement strategy. We make suggestions that offer you realistic choices that take into account whatever niche opportunities and relevant conventional tactics may exist. - Competitive analysis
Is your competition outpacing you with impressive videos, dynamic blogs, “sexy” linkbait, “sticky” widgets and/or “magnetic” community building strategies? We’ll smoke out their unique interactive marketing approaches and outflank them with your own. Smart planning and execution will release your competitor’s grip on your industry. - Social media marketing strategy
Do you have a marketing budget with a social media line item? How will you spend your precious dollars on-line for the best returns? We will assess your marketing needs, identify favorable opportunities and lay out an action plan geared to ongoing social media success. - Implementation planning
So you know your online objectives. Are you confident that you can translate your goals into concrete actions in the online world? Are you aware of all the latest social media platforms and tools and can confidently pick and choose which ones to use (or avoid) for what purpose? We’ll assist you in protecting your brand and ensuring its success for the present and future. - Social profile creation
Through careful consideration, we will suggest the appropriate social networks where you should be engaging with your customers, prospects and those competitors currently talking about you behind your back. We’ll also help you develop compelling content and keep your social media profiles “fresh” enough to routinely attract new and returning visitors to all of your online presences. - Blog choice and SEO
Your blog is only effective if it can easily be found by the search engines and readers. We’ll identify the best blogging platform and get you set up to be found, read and shared. We’ll also help you optimize your blog for initial success and teach you how keeping it fresh and keyword rich will help make it more accessible to the most popular search engines.
- Blog Guru-ship
We will help you create a blogging strategy that will enhance your corporate or personal brand (subject matter expert) in the greater blogging community. We can teach you how to brainstorm thought leadership-worthy ideas for attention- getting blog posts. We will offer you effective tips for writing compelling blog posts that gain lots of “Likes” and “Shares.” We will also teach you how to comment on other blogs to build greater awareness for you and your organization. Becoming better known as a subject matter expert will often drive more customers to your website and social media pages in search of answers for their own business challenges. - Community building strategy development
Facebook, Google+ or Myspace? Unsure? Let us sort for you only those virtual communities that are currently worth monitoring. We will let you know where your competition is participating and advise you how best to safely and effectively navigate these communities and form productive relationships. Ours is a “listen before your speak” strategy designed to – first – identify those important conversations in your industry and giving strategic thought about when, how and whom to reach out to. - Community monitoring
Don’t have the time to sit on-line and measure every word written about your business and industry? We can monitor the communities most important to you; track your brand or keywords across those; and proactively respond to both positive and negative mentions. We can free you up to what you do best – produce more revenue for your business. - Productivity tool selection
There are countless SEO tools that range from free and effective to costly and ineffective. Which ones to choose? Identifying tools to measure performance (analytics) and manage interactive marketing campaigns (dashboards) can be intellectually and emotionally taxing. We can help you make the right choices that fit with your approved budget, in-house resources and internal guidelines.
Our Dedicated Team
Marc Le Vine
President
In the late 1980′s and early 1990′s, Marc became highly sought after for the aggressive manner in which he embraced the web and leveraged many of its evolving tools to develop new channels of recruitment for employers. Marc mastered some of the earliest online platforms for networking – connecting those hiring and those seeking to work. Read more.
Lisa Schofield
Copywriter
Lisa has been involved in magazine editing and writing for 25 years. She launched her prolific career as a rock music journalist, interviewing and profiling popular musicians for major national and international publications before the age of 21, and learning how to master the art of the interview. This led to her first assistant editor position at age 20, learning the magazine editing and publication cycle.
Anthony Di Flumeri
Video & Design
Tony has been employed as a photojournalist with Lorston Thomas Studios. He has worked as writer, director and editor on several small commercial projects. He specializes in design and development of all types of marketing collateral, for both print and online promotions, including brochures, pamplets, business cards, stationary and logos.
